Jun 9, 2010 3:03 PM
Is it time for CIOs to finally give up on the never ending chase for Alignment?
-
Like (0)
For the past decade now, CIOs have ranked "Alignment with the Business" as the number one priority on their agenda. As Founder and Publisher of CIO Insight and Baseline magazines almost a decade ago, I have seen "Alignment" top the list of every one of our proprietary research studies year after year. Likewise, every other CIO study conducted during this time has borne this same result. This begs the question - why is Alignment so darned elusive? Maybe the answer lies in the notion that Alignment just isn't attainable. Maybe the concept of Alignment of technology with the business is simply misaligned?
I, for one always believed that the "Fusion" of technology with the business was the ultimate objective. Some in our field call this "Convergence". Call it what you will, but no matter what terminology one assigns to this concept, business and technology cannot walk along parallel paths. Successful organizations are those organizations that have a cultural belief that technology is systemic to the business. Any business. Hence, any CEO that commissions their CIO with the task of alignment has set them up to run a race with no finish line. And clearly, no chance to be successful. In my opinion the challenge for the CIO then becomes how does the CIO change the rules of the game with CEO? I think once CIOs can come up with an answer to that question, the chase for Alignment may finally come to an end. I'd like to hear what you think. Better yet, I'd love to hear what experiences CIOs might have actually had in this area?
Steve makes some excellent points and his comments should be taken seriously by any CIO who aspires to make a significant business impact upon their enterprise and/or their industry. Almost by definition, the term "alignment" implies that you are starting with two or more disparate entities or ideas, and the goal then becomes about finding reasonable points of intersection, connection and communication. But by implication, the original entities are still somehow separate. This cannot be an efficient or sustainable model for any organization that is serious about leveraging IT to do more than keep things running at a lower cost.
Business and IT should be no more disparate than Business and Finance or Business and Marketing. A more productive perspective would be to say that Business equals the sum of it's functional parts, e.g. Product + Sales + Marketing + Finance + Human Resources + ... + Information Technology = "The Business". All are component pieces of the whole; the componet pieces are not "aligned" but rather integrated; the whole is then (hopefully) greater than the sum of its parts.
In most organizations, the integration of these core functions is played out within the executive team, aka the C-suite. The operative word here is "team". Look how Merriam-Webster defines team: "...a number of persons associated together in work or activity: as a group on one side (as in football or a debate)" . Note that there is nothing in the definition about the group being "aligned" but rather the reference is to "associated together ... a group on one side".
Take a look at the attributes most often associated with high performing teams (from an article by Kevin Eikenberry,President of The Kevin Eikenberry Group, 1997)
Notice that what is conspicuously not mentioned anywhere - the word "alignment". Perhaps what CIOs need to do, as Steve suggests, is give up on the "never-ending chase for alignment" and replace the mission with "becoming a better C-suite team member". Perhaps CIOs should look at the seven attributes described above and make them their daily mantra, continuously asking themselves how they can do one thing each day to move the needle on just one of these attributes. I doubt that any CIO, or any executive for that matter, would disagree with the criticality of any of these attributes and, in fact, CIOs likely routinely include these very attributes in their Powerpoint presentations. Perhaps we as a community, as a profession, need to stop talking about these things and start living them.
The Center for CIO Leadership is committed to assist CIOs in acquiring, developing and mastering the skills and competencies needed to live these values and to become better C-suite team members. Visit us regularly to take advantage of our offerings and, most importantly, to continue the conversation...
