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One of the strongest messages I hear from my fellow CIOs – especially those in the US and Europe – is the all-consuming focus on cutting costs. The mindset is to optimize growth in order to overcome cost increases, while at the same time looking for ways to reduce the workforce.

 

In Asia – where I am based as a regional CIO in a multi-national company headquartered in Germany—businesses have a different view about resources and investing. This presents some interesting opportunities and challenges to my role, and I am curious how other Center members in a similar position approach this.

 

In Asia, the mindset is to lead today for business that comes in the next year or two. We are innovating for two years from now, rather than looking to cut costs today. The appetite is to take more risk today, to make sure we are looking ahead. In the case of building an innovative technology team to support this forward-looking focus, we are always looking at what can we do to find the qualified people that we will really need in one to two years. As a CIO in this region, if I am to continue to provide both the vision and execution on innovation to drive the future business, I have to participate in this active recruitment and acquisition of talent in advance of current need.

 

My challenge is – how do I convince my European-based headquarters to understand this perspective? How do I make the case to an executive team focused on cutting costs that competing in the Asia region requires a different approach to investing in resources? How do I construct a view into the longer term returns of laying the path to innovation? The response I get is “show me the business case” and this is a challenge in the context of risk-reward mindsets that have significant regional differences.

 

Here is the way I have approached this. I would be very interested to hear other experiences and ideas.

 

  • One of the challenges in getting global buy in for investment in the regions is to get alignment across the enterprise on what we mean by “internationalization of IT” and what it means to operate as an international company. The vision and needs of one region may be very different from the others, and we need to set priorities that balance the regional needs with the global strategy and vision for growth of the company.
  • At a recent international meeting of the IT services organization and the regions, I posed this question to the group. We had a useful conversation on how to approach communicating the needs of the international regions, and mapping an approach to manage regional vs global prioritizations for both investments, as well as defining expectations on returns based on what is growing, and how they deliver to the global strategy. We need to continue to push this common understanding to ensure our IT investment strategy ties to our goals as well as our outcomes.
  • In terms of trying to make the case from my own regional perspective, I start by taking the overall strategy and goals for where growth will come from within the enterprise and break it down to show how, where and when you need to invest in IT resources to make the growth strategy happen. I consider the whole enterprise when I develop this map, because we can often use the strength of the global nature of the business to fulfill the needs, making the acquisition of new resources more targeted and strategic. It may not be a linear solution. Sometimes it requires we bring new people in to a particular region to have them in place, but often I can show how others within the existing global organization can be re-deployed and work by taking advantage of the time zones to achieve the goals. Showing how you can maximize the global organization helps to make the case for selected new investments within the region. And even with shorter term investments and projects, linking the resources to the enterprise goals helps bring buy in and alignment.
  • As a final note, one of the areas where I do not have trouble getting investment buy-in is in the area of security and compliance. This done at the Group level and thanks in large part to the many high profile news stories of the cost and impact of security breaches, the Board and the Group leadership have a very keen awareness of why we have to invest in to protect the company. This is a case where I benefit from the enterprise perspective.

 

How does my approach and my experience resonate? What other experiences do members have that might help CIOs in my position?

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"This environment presents a game changing opportunity for CIOs.  This is why I believe the Center is critical to the profession – it is focused on enabling CIOs to lead in their business.  CIOs should use the Center and these types of discussions to take the reins." 

Salon Participant, CEO, Financial Services Company

 

The Center for CIO Leadership and more than 40 CIOs, CFOs and CEOs gathered in NYC on October 21st to discuss a question that is increasingly being reflected in industry surveys, trade publications and analyst reports - of why CEOs see technology as a game changer, and yet their peers in the C-Suite – the CIO and CFO – do not.  The discussion also focused on how CIOs can shift this view and ramp up their opportunity to lead business growth.

 

The question sparked some provoking thoughts from our panelists – CEO Marianne Brown from Omgeo, CFO Jim Metzger from TM Forum and CIO Lou Trebino from The Harry Fox Agency – and our participants.

 

Here are some excerpts from the evening and some proposals for how we at the Center might help CIOs and their C-Suite partners to advance this discussion and, more importantly, to enhance the value of IT within their organizations.  We hope you will take some time to add your thoughts to this important discussion.

 

The C-Suite Responds to CIOs Partnering with the Business

In reference to how CIOs can get the attention of the business on new technology opportunities, a number of the participants agreed with one CEO’s recommendation that "CIOs need to speak the language of business." Some of the CIOs in the room suggested that they need to become "bilingual" in business and technology speak, while others raised the concern they are still unsure of how to acquire that new language.  The CEO went on to provide a concrete suggestion – partner with your business colleagues to tell the story.  "When my CIO and my head of sales walk in together to my office to tell me they want to make an investment, I say no problem. It is a slam dunk."  A CFO in the room agreed, and followed up on this point to suggest to CIOs, "Don’t come to me saying we need a CRM system.  Tell me instead how this system is going to help the sales force drive new revenue."

 

Does Reporting Structure Matter?

Reporting structure surfaced a few times in the discussion, with several CIOs voicing their frustration with the increasing trend of CIOs reporting to CFOs, and questioning whether this will result in CIOs losing their seat at the table.  Additionally, there was concern expressed over the inevitability that the CIO’s role and the IT function [while reporting to the CFO] will be further relegated to supporting back office and more operational processes where cost reduction becomes the major focus.  Other CIOs disagreed with this perspective.  One suggested "whether or not the CIO reports to the CFO shouldn’t matter… we need to be moving to the same business outcomes regardless."   Others proposed that opportunity for the CIO to lead is affected more by the culture than the reporting structure.   One participant explained, "reporting to the CEO in a company that doesn’t see technology as critical to its future isn’t better than reporting to the CFO or to anyone else.  Culture is critical to setting the tone for how important technology is to the company strategy."  One CFO in the room offered "I have the CIO report to me but he can spend as much time with the CEO as he wishes because he’s earned that relationship and he is deemed as critical to our future.  Yes I make him justify costs, but I don’t see technology as a pure cost center."

 

CEOs Agree CIOs Need a Seat at the Table

Many in the discussion agreed with one CEO who stated that "CEOs are seeing a paradigm shift in competitiveness.  Most businesses see technology as critical to their time to market and innovation – these are important issues for today’s companies and the CIO has to have a seat at that table."  Another C-Suite executive chimed in – "I cannot imagine why you would not want your CIO at the table."

 

Most CIOs in the room agreed that they have the seat at the table, and went on to share their views on how to best use that seat.  "The key is engaging with the business to understand the pain points, and get a shared view on the possibilities technology can bring to think about the business differently." One observed that the business is not ‘rewarded’ for understanding technology – "you have to make the case for technology – the business is not going to become competent in technology unless it is critical to how the business makes money – that’s the CIO's job to make the connection."  Another observed that CIOs must go beyond listening and translating opportunities to truly creating the vision for the future, and getting the executive team excited about how technology will create growth.

 

The need for the business to understand technology sparked further discussion, with one participant asking the group "what if the CIO’s office was a mandatory passing for all businesses executives?"  A number of CIOs agreed that this would shift the conversation dramatically.  Others offered that perhaps the business and IT partnership needed to start at much lower levels in the organization so that the integration is not only happening at the senior-most levels.

 

Recommendations and Best Practices

The group then brainstormed together a set of recommendations for CIOs as best practices in closing the gap that exists on the importance of technology as a game changer for businesses.

  1. Partnership:  Create strategic partnerships with the business, engage early and build the business case collaboratively
  2. Talent:  Recruit IT leaders that have both technology and industry expertise
  3. Market a Vision:  Good CIOs are CMOs too:  convey a vision, manage expectations and communicate the great results
  4. Growth:  Identify opportunities where technology is the differentiator that will deliver gains and drive the business forward
  5. Business Immersion:  Immerse in the business – spend time with customers and the colleagues who touch the customers most