Each year, the Center team conducts interviews with CIO members to collect, analyze and synthesize insights, advice, best practices and input on key business competency areas for CIOs to excel as business leaders. In 2011, we are focusing on three key themes that CIOs have told us represent areas of challenge, opportunity and leverage for making an impact on the enterprise:
- Analytics: a Tool for Customer Centricity
- Security and Risk Management
- Next Generation IT Governance
We spend a few months on each topic, creating a CIO Insights research paper, working with members to write blog posts about the topic, gathering pertinent partner research and hosting virtual events on related subjects.
This is an important element of the Center’s role in collecting advice and insights from peers. Send us an email if you are a CIO interested in being interviewed as part of the Center’s research on any of the 2011 topics.
Here’s a bit more detail about the Center’s Three Key Topics of Focus for 2011:
TOPIC 1: Analytics: a Tool for Customer Centricity
Customer centricity is increasingly critical to companies’ strategies for growth, and presents an opportunity for CIOs to take the lead. Technology is at the core of today’s customer engagement strategy, and now plays a key role in the customer experience. There is a strong need for improved customer data aggregation, segmentation and analytics to support the execution of customer-centric activities across the enterprise, from customer service, to delivery, to marketing and relationship building. The customer centric enterprise requires a single view of the customer across the enterprise, which in turn reinforces the need for collaboration among those driving the relationship and connections to the customer (marketing) with those providing the conduit, the support and the information (technology). Today’s CIO has the opportunity to lead the strategy and enablement for customer engagement – but this comes with a new imperative to partner with the CMO – and other customer facing executives - to deliver on the revenue promise of customer centricity.
Please note that our next CIO virtual roundtable, Getting Value from Social Media and Unstructured Data: The New Unified View, will cover a key aspect of this important topic. Check the event page for more details on this event on June 22nd.
For those of you interested in past events on the topic of analytics, see the Center Virtual Roundtable, Partnering to Drive Change through Analytics that took place in March. Click here* to listen to the recording.
TOPIC 2: Security and Risk Management
With the advent of the financial crisis, and rapidly evolving influences of information access and transparency, CIOs more than ever have the opportunity and imperative to take the lead in managing risk and thinking about security in a strategic context for the business. This topic will explore key elements of the challenges and the potential for CIOs to lead their enterprise, including:
- Beyond IT risk management to understand operations, security and enterprise risk
- Creating a culture that is risk aware, not risk averse
- Playing a proactive role in leading the enterprise to manage risk as a business opportunity
TOPIC 3: Next Generation IT Governance
IT Governance continues to be of interest and challenge to CIOs has they expand their influence as business leaders. This topic will help CIOs explore opportunities and new ways to think about the next generation of IT governance, including:
- Governance to enhance and enable integration and alignment with the business
- Role of governance in driving impact with analytics and risk management
Which of these topics resonate with you and why? What other topics are you interested in discussing in 2011?
* Only CIO members have access to the roundtable event recording. Join Now.